STOP! Before you indulge in a mouth-watering Chipotle burrito, you may want to think twice about that Mexican restaurant chain you’re patronizing.
Many of you may already be aware of the recent controversy that has arisen due to Chipotle’s “socially responsible” marketing campaign of ceasing to use GMOs and antibiotics, promoting animal welfare, and minimizing processed food.
While this may seem fine and dandy at first glance, Chipotle has taken its mission so far as to produce a comedy series called Farmed and Dangerous that “explores the outrageously twisted and utterly unsustainable world of industrial agriculture,” as quoted on the video series’ homepage.
Check out this trailer for the series, which was released in February 2014.
Pretty crazy, huh? Curious to see what Chipotle had to say for itself, I visited their website. I was shocked to see this loaded catch phrase splattered across their homepage:
I could counter Chipotle’s stance until the cows come home (I know, terrible pun), but instead, I highly encourage you to read this intriguing blog by one of the Peterson Farm Bros. These Kansas country boys have always impressed me with their creativity in being farm advocates through their song parodies.
Greg Peterson’s personal response to Chipotle’s marketing campaign is no exception. I will gladly hand the reigns over to Greg in explaining where Chipotle has distorted the facts.
Click this link to go to Greg’s blog:
Peterson Farm Bros’ Beef With Chipotle
If you would like to check out Chipotle’s website and video series for yourself, here are the links:
Farmed and Dangerous: http://farmedanddangerous.com/#/watch